I want to attract clients who are into the art of the image. I have a vary particular (artsy) style and that’s what I emphasize. I emphasize art, artistry, big wall art, big albums… I’m all about the art of boudoir and quality. I’m not trying to attract every woman out there. It’s a cosmic vibrational kind of thing… if you’re into that. In general, you’ll most likely attract those closest to your own sensibilities and tastes. You can change who your business attracts. Use this information to attract more of those same women or change what you’re doing if they’re not your ideal client. This is important because it’s telling you who your business is resonating with. What you’ll notice after a while is that you’ll start to attract a certain kind of woman. You may cater to busy moms who need some “me time”, or busy professional women out in the workforce with a desire to express their feminine side. Perhaps your experience is exceptional, with wine or champagne, full hair and makeup, full lingerie closet to choose from, and it’s like a day at the spa. So, you’re marketing some type of boudoir photography whether you’re conscious of it or not, but better to be conscious of it so you can emphasize it.įor example, maybe you only shoot black and white, or you have a light and airy style, or dark and moody. I’ve yet to see a sign that reads “Generic Boudoir Photography”. Okay, ready to get started? What Are You Marketing?Īs mentioned earlier, you’re not just marketing boudoir photography. And that’s done through various forms of marketing and promotion. We live in a fiercely competitive world and the way we survive is by people knowing our business exists, what it does, and who it’s for. I hear ya’ - you’re ready to take your business to the next level. Your business is up and running but you keep saying to yourself “I really need to concentrate on my marketing”. They’ve been shooting clients… but they’re few and far between. This is more for the boudoir photographer that’s been up and running for a while. In the mean time, concentrate on knowing your camera settings, understanding lighting, learning how to pose clients… all the basics, then after all that you’ll be in a much better position to apply the contents of this article. Concentrate on getting your business standing firmly on two legs first, then revisit this post then. If you’re just starting out, I wouldn’t worry too much about all this just yet because you’re at the point where you’re just trying to stand… like a newborn calf… all wet and wobbly. That’s really the first step, or as Neil Armstrong put it, “That’s one small step for a boudoir photographer, one giant leap for their boudoir photography business” … or something like that. However, there’s really no point in getting into all that because we first have to know what it is we are marketing. Okay, so that’s some of what we’ll be discussing but we’ll also be talking about the many ways you can promote and market your boudoir business through your website, social media, email marketing, and a lot more. One follows the other in a logical progression.īy the way, I’ll be using promote and market interchangeably throughout because they pretty much mean the same thing. We need to get more specific… a lot more, and by doing so you’ll end up defining your business and understanding what it is exactly you’re promoting and in so doing, that will define who you’ll be targeting to promote and market to. Well, that certainly is correct but that’s similar to asking your mom what’s for dinner and she responds with, “food”. You may have answered those two propositions in your head as, “ I’m marketing boudoir photography to women”. To effectively promote and market your boudoir business you must first know two things:
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